Summary Box: Snow storms in Jan., Feb. eat into important sales figure at Burger King
By APTuesday, March 9, 2010
Summary Box: Snowy weather cuts into BK sales
SNOWY SALES: Burger King said back-to-back months of winter weather will drag down its fiscal third quarter results. The weather cut a key sales measure by 8.2 percent in January and February as storms buried much of the central and eastern U.S. in snow.
LAST YEAR: During the same months last year, the measure of sales in locations open at least a year rose 3.1 percent. That measurement tracks sales in established locations instead of newly opened ones.
WHAT’S NEXT: Burger King is expected to report its fiscal third quarter results April 29.
YOUR VIEW POINT