P&G shipping thousands of bottles of Dawn dish liquid to Gulf to help clean wildlife

P&G ships dish liquid to help clean Gulf mammals

CINCINNATI — Procter & Gamble Co. says it has rushed 1,000 bottles of Dawn dishwashing liquid to the Gulf of Mexico region to help clean wildlife soiled by the massive oil spill.

A P&G spokeswoman says a shipment from a Kansas City plant was delivered by truck Saturday and another 1,000 bottles are being readied.

Wildlife rescue workers have used Dawn for more than three decades.

Cincinnati-based P&G has ongoing partnerships with the International Bird Rescue Research Center and the Marine Mammal Center to provide Dawn and raise funds.

In honor of Earth Day in April, before the severity of the Gulf spill was recognized, P&G stepped up airing a television commercial tied to fundraising for bird rescue efforts.